Le Banquier on Illico

March 8, 2007

Videotron announced that for those of you that cannot get enough of their hit show “La Banquier” that you can watch four more exclusive episodes only available to its digital cable subscribers.

An excellent example of cross marketing. TVA holds both the first and second place ranked shows with this series, since it airs twice a week, with numbers reaching up to 2 million viewers a show! TVA has according to BBM, a 27% marketshare of the quebec audience, which is twice as much as its nearest competitor Radio-Canada. All that being said… TVA was still in the red last year… somethings just don’t make any sense.


One comment

  1. Moi ma chum Marie-Claude Coté a fait le premier épisode des 4, et c’est le meilleur show a date!!! 500,000$ dans la valise, c tu pas bo ca!!! Je vous laisse deviner le reste

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